"Yesterday’s announcement that Twitter will open its newest international office in Dublin is being greeted with joy across Irish air waves. Dublin is now a front-runner for ‘social media capital’ of Europe and the prospect of new jobs is a really welcome bit of news.
Over here at Médecins Sans Frontières (MSF) Ireland we’ve been fans of Twitter for a long while. Twitter lets us get news out fast from our medical humanitarian projects all over the world. The speed and global reach of twitter helps us to raise awareness about crises that may or may not be in the media spotlight, and this in turn helps in being transparent to our donors about what MSF is doing on the ground.
Over the past year we’ve been tweeting about Ivory Coast, where MSF teams are treating civilians caught up in political violence. We’re also tweeting about our campaign in remote areas of Congo to vaccinate hundreds of thousands of children against measles. Since the conflict in Libya first took hold, twitter has been a great way to keep our supporters informed of the work MSF is doing alongside Libyan health staff to treat casualties. We’ve tweeted about our medical supply line, rescuing war-wounded patients by boat, and performing trauma surgery. And from Somalia, we regularly tweet interviews with MSF doctors and nurses who are caring for severely malnourished children at the frontlines of a worsening humanitarian crisis.
Those are the serious reasons why we’re fans of the micro-blogging phenomenon. But there’s another reason why Twitter makes us smile: Twitter was the inspiration for a fantastically original, creative and fun fundraising project for MSF. When Jane first approached us with the idea for Tweet Treats we scratched our heads for a bit and thought “could this really work?” A book of recipes all comprising no more than 140 characters is a bit different from our usual fundraisers. But Jane’s enthusiasm and energy quickly won us over. We’re delighted that she chose MSF, we appreciate her patience while we got used to the idea, and we’re truly humbled by her generosity in donating all the royalties from sales of Tweet Treats to MSF.
Tomorrow I'm launching the blog tour for Tweet Treats over at @CathRyanHoward's fandabbydoozy blog, Catherine, Caffeinated. Tune in then, as the silliness returns :)
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